Verve B Corp Certification

Verve is Now A Certified B Corp Agency 🌎

We’re committed to becoming the best agency we can be. Joining the B Corp global community is a milestone in a journey of many steps.

B Corp Certification means that we have been verified as meeting B Lab’s high standards for social and environmental impact. Using our agency as a force for good in the world, we now consider our impact across five pillars: community, environment, clients, governance and employees.

How did Verve become B Corp Certified?

Our internal Green Team, led by our Head of Sustainability Aideen O’Neill, have worked hard to maintain ISO 20121 Event Sustainability for the past 10 years. More recently, we added ISO 14001 Workplace Sustainability Certification to our ways of working. 

B Corp felt like the obvious next step – a steadfastly rigorous process. B Corp undertook a meticulous deep dive across each aspect of our business from our suppliers and our environmental standards at our events and brand activations to the diversity of our teams and our impact on local communities. Transparency is essential and every detail had to be verified with copious amounts of information. In total certification took about 18 months with B Corp helping us identify changes and improvements we could make along the way. 

Verve’s journey towards B Corp Certification has been marked by significant strides in integrating sustainable practices and fostering a positive workplace culture. Key initiatives include:

  • Environmental Stewardship : Verve holds ISO 20121 Event Sustainability since 2014  and more recently  ISO 14001 Event Environmental Management Systems. Implementation of more sustainable event management has been integrated into every part of our business.
  • Community Engagement : Active participation in community service projects and partnerships with local nonprofits.
  • Employee Well-being : Fostering a supportive work environment with comprehensive benefits, professional development opportunities, and a focus on work-life balance.
  • Ethical Business Practices : Working alongside our partners and clients to evolve our business models so we can uphold the highest standards of transparency, integrity, and ethical conduct in all business dealings.

“Earning the B Corp Certification is a testament to the hard work and dedication of our entire team,” said Ronan Traynor, Founder & CEO of Verve. “We believe that businesses have a crucial role to play in addressing global challenges, and we are committed to driving positive change through our work and our values.”

What happens next with B Corp?

Ongoing improvement is critical to maintaining B Corp – so we’re just at the beginning of our journey. Looking towards the future – B Corp gives us a framework for protecting our environment, supporting our communities and building a diverse & equitable agency culture. 

Driven by our teams across London, Amsterdam and Dublin, it’s something we’ll take into our everyday working lives. We plan to leverage our platform to advocate for broader industry-wide adoption of sustainable and socially responsible practices.

A better agency means better work- work that’s more purposeful and more culturally resonant for our clients. Together we feel confident we can build a better future – onwards!