5 AI-powered Advertising Campaigns

AI-powered creativity in advertising is no longer just an emerging trend—it’s transforming the industry. Brands are leveraging AI not just to capture attention but to redefine creativity and effectiveness in their campaigns. While human powered creativity and production underpins each example below and it’s usually intentionally obvious when generative AI has been used, it will be fascinating to see how this evolves into 2025.

Check out 5 examples of brands using AI in their campaigns today:

O2: AI Granny that waste scammers’ time
In this incredibly witty campaign, O2 creates an AI Granny whose sole purpose is to wind up and waste phone scammers time in order to protect other 02 customers from getting scammed. This is a great example of AI for good!

Toys R Us: Commercial made with OpenAI’s SORA | TechCrunch
Toys R Us tapped into the fantastical with its “first-ever brand film” created using SORA, OpenAI’s flagship generative AI model. This dreamlike ad tells the story of the iconic American retailer and its beloved mascot, Geoffrey the Giraffe.

Fiverr: Nobody Cares: The Musical
Fiverr responded to the buzz around AI with an ironic, satirical musical created by AI itself. The core message? Stop overhyping AI-made ads—just make them good and let the work speak for itself.

eToro: Be the investor you want to be
eToro uses AI to show how their app allows them to learn from over 100 top investors all at once. The ad reflects this but uses AI to show how their users could step into diverse array of potential investors from around the globe.

Coca-Cola: ‘Holidays are Coming’
Coca-Cola’s iconic ‘Holidays Are Coming’ Christmas truck ad, a festive fixture on our screens since 1995, has returned- but this year, there’s a twist: AI. The reimagining of this beloved classic with AI-generated visuals has captivated audiences worldwide, sparking significant global attention.