14/02/2018
Valentine’s Day is celebrated worldwide as a day in which love reigns supreme. With this in mind many brands will market their products towards those that have been pierced by cupid’s arrow. Here are four some brands that have executed some fantastic Valentines DAY activations.
Outrageous, bold and slightly un-pc, Burger King Israel decided to take their whopper meal toys in a whole new direction for Valentines Day. The meal which usually rewards children has been changed up for the day to reward the adult consumer. They decided to replace the toy cars etc with items more reminiscent of a Fifty Shades of Grey gift set. Ad created by Leo Burnett Israel.
Very clever use of social by McDonalds who are asking fans to tweet their “best, most creative vows of Big Mac burger love” to @McDonalds with the hashtag #BlingMacContest from Feb. 7 to Feb. 14. The one with the wittiest, most romantic tweet will win the the ‘Bling (non eatable) Mac’
Love is in the air! Literally. With the aroma of the 3 Big Mac burgers.? And we’re celebrating with the Bling Mac—a gratuitously diamond-encrusted prize for the fan who tweets the best, most creative vows of Big Mac burger love to @McDonalds in the #BlingMacContest! ??? pic.twitter.com/EADWJzVOvU
— McDonald’s (@McDonalds) February 7, 2018
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