27/03/2017
Over the Easter period, consumers are clamoring for confectionary to gift to friends and family, or indulge a little themselves. With this demand comes a great opportunity for marketers to put on their thinking caps and produce some excellent advertising to nab their share of the Easter market.
We’ve put together a list of some of our favourite fun and effective Easter-themed campaigns.
Cadbury’s is synonymous with Easter and dominates the market, selling one in three of every eggs sold. In 2016, Cadbury’s brought their #EggsEverywhere campaign to the Scottish Highlands. The iconic chocolate company made a splash with consumers by placing easter eggs the size of double decker buses in the famous Loch Ness in Scotland. At first glance, the three gigantic branded eggs looked like Nessie’s body protruding from the water. Cadbury’s brand manager, Claudia Miceli said, “By teasing the mystery of Loch Ness we’re celebrating the playful magic of Easter”.
To follow up on the campaign, oversized eggs started appearing all over the UK in the run up to Easter, from the White Cliffs of Dover to Camber Sands beach.
Aldi didn’t miss a beat with their parody of Cadbury’s famous 2007 TV ad, with a Gorilla drumming to Phil Collins ‘In The Air Tonight’.
The video was a huge hit for Cadburys, so in a bid to spoof the company and promote their Easter range of products, Aldi produced their own version of the ad in which the Gorilla gets distracted by the bargains at Aldi.
To advertise that they had over 20 million eggs ready for Easter 2016, Asda unleashed their ‘Giant Hen’ TV spot. In the ad, the supermarket has enlisted the help of a Giant Hen to sit on top of Asda and produce chocolate Easter eggs.
The ad was extremely well received and captured the imagination of millions.
The award-winning chocolatiers at Hotel Chocolat brought some elegance to the holiday by giving the Easter Bunny a makeover. Introducing, The Beau Bunny – a suave, modern Easter Bunny. He visited stores across the UK to deliver eggs and snap pictures with the public.
The cheap-to-implement stunt meant a slew of user-generated content online, with guests eager to share their encounter with Beau on their social media channels.
I bet you never thought you’d read those three words in the same sentence, right? In 2015, Marmite owner Unilever turned heads (and some stomachs) when it released a limited edition Marmite-flavoured Easter Egg. Marmite is famous for dividing opinion of the public, so when news of the product broke, it spawned news articles and social shares among Marmite lovers and haters alike. A “Marmite Egg Challenge” even spread across YouTube, with vloggers uploading their own videos of them tasting the eggs.
Marmite Easter Egg was an excellent way to hi-jack a holiday not traditionally associated with Marmite to boost brand awareness.
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