Voice assistant devices such as Amazon’s Echo, Google Home and Siri have left the era of new and novelty, and have entered mainstream. Over the past two years in particular the devices, and more importantly the software behind them have become more and more sophisticated. Rather than just doing what you ask, they now also predict what you want, and seamlessly present this back to users in a natural and helpful way.
The voice activated era is a big game changer for brands because it’s pushing them to think outside of the typical search box to launch innovative marketing campaigns. With over 1 billion voice searches per month in 2018, brands have embraced the challenge to capture more audiences using voice assistants as more people use voice to run search engine queries.
We’ve pulled together some quick case studies of brands embracing voice search.