Valentine’s Day is an opportunity for Brands to engage with their customers in a loving and romantic way. As we know love in the pandemic has been a difficult journey but we have seen a shift in the concept of love, making it more appealing to everyone not just the traditional romantic couples but the self love singletons.
Here is a roundup of our favorite brand activations done in the past.
Niluu the Sustainably-made PETA-Approved vegan silk loungewear brand created a beautiful “fall in love with you” valentine’s day marketing campaign video 2021. The video took us on a journey focused on a self love date, where the woman dressed in Niluu loungewear stayed home, enjoyed her own company and experienced a new date in each room.
Having trouble looking for Love? Need some help or Advice? Well Twitter is here to offer assistance with their unique approach to Valentine’s Day.
Twitter created a cringe-worthy campaign at London’s Covent Garden for the singletons having difficulties finding love.
The pop up shop featured real tweets from Twitter conversations about the world of dating. Ghosting, Awkward Silences and Weird gifts of attention were only some of the topics of discussion… no stones were left unturned by twitter users.
Encouraging newly singles to join in on the day, Warner Bros and Burger King collabed to create a Anti-Valentines campaign celebrating the release of the film “Birds of Prey” in the movie Harley Quinn is broken up with by The Joker.
This campaign encouraged people to bring a picture of their ex and drop it into the “Birds of Prey” box in order to get a free Whopper.
Instead of participating in the traditional cheesy valentines day, Coors Light encouraged single people to save a four legged friend in a heartfelt message.
On a day that can cause people to feel sad and lonely, Coors came up with the perfect solution.
As part of their “The official beer of skipping cuffing season” brand activation campaign Coors Light helped cover the adoption fee of 1000 shelter dogs.
The aim of the campaign was to encourage people to savor the day with their favorite beer and a dog by their side instead of a human companion and never feel lonely again during cuffing season.
And finally for the people out there with an ex who deserves to spend a night in the finest of rooms, Hotel.com were able to cater to their needs by listing the only accommodation suitable for that ex… a dumpster.
Hotel.com campaign asked guests to explain why their ex deserved to put in the trash, and where their dream getaway would be and why.
The prize for the winner was a $300 Hotels.com gift card!
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