Earth Day is an annual day to demonstrate support for environmental protection. This day has evolved massively over the last 5 decades, as it now includes a wide range of events coordinated globally by EARTHDAY.ORG including 1 billion people in more than 193 countries.
This Thursday (April 22nd) will mark the 51st year of Earth Day, as global brands take the opportunity to highlight their commitment to everything which Earth Day stands for. While showing off their creativity at the same time!
Let’s take a look back over the last few years to see some of the standout campaigns.
You can build anything with LEGO and together with the spacegazers at NASA, they’ve challenged the world to create their very own planet using the famous colourful bricks. It’s another great initiative which keeps people of all ages safe and engaged at home during these challenging times, and resulted in lots of wonderful creations from around the world.
Today’s #LetsBuildTogether challenge is to BUILD A PLANET... Earth or beyond! ?? We’ve teamed up with @NASAEarth to celebrate the 50th anniversary of #EarthDayatHome. Humanity’s journey beyond Earth has unlocked a better understanding of our own planet. pic.twitter.com/qIaNhFEzuz— LEGO (@LEGO_Group) April 22, 2020
To get across a strong message for World Earth Day, The North Face partnered with musicians, artists, and culinary influencers to host a series of one-of-a-kind experiences that encouraged people to disconnect digitally & engage in their natural surroundings. Their initiative saw The North Face amongst 15 other organisations partnering together to launch a global petition to make Earth Day an official holiday. The North Face also remained closed across their 113 US & Canadian stores to provide an opportunity for staff to disconnect and explore.
Nike ‘Earth Day’ Pack was released in 2019, which featured some of the most endearing graphics and sustainable materials seen on a trainer. The pack was designed by Steve Harrington. Three of Nike’s most iconic trainers were revamped including the Nike Air Force 1, Cortez and Blazer Low. To combat Global Warming, Nike opted to use a FlyLeather material across the uppers. This 50% leather-fibre material is lighter and tougher than a traditional leather.
Hyundai created a challenge across social media platforms for Earth Day. The idea of the challenge was to show yourself in the dark to shed light on climate change and environmental protection. The users were prompted to switch off all lights and take a selfie with the flash on and encouraged to share their image with #DarkSelfieChallenge #Earth Day.
To celebrate the intensity, colour and vibrancy of our world, Apple showcased a video titled ‘Don’t Mess With Mother’ it was action packed with a nod to the globe and its natural diversity for Earth Day. The entire clip was recorded using an iPhone XS, showcasing their unique product at the same time.
We look forward to the unveiling of the Earth Day 2021 campaigns, rolling out next week.
For more ongoing trends and insights, check out Verve’s new podcast: The Virtual Events Podcast. Our team chat about all things virtual. Each episode has tips, hints, what’s new, what works best, hope you enjoy it.
The podcast is available on Spotify, Apple Podcasts or wherever you get your podcasts : https://audioboom.com/channels/5045240
Our weekly blog on the world of
brand experience, tech, events, advertising and marketing.