Mental health is just as important as our physical health. Because of Coronavirus, people all over the world are experiencing high levels of mental and emotional stress. According to the World Health Organisation, one in four people in the world will be affected by mental health issues at some point in their lives.
For this year’s Mental Health Awareness Month, we looked to see what brands have been doing to show their support to individuals who experience mental health problems each year.
1. Manolo Blahnik
Spanish footwear designer Manolo Blahnik is showing his support for mental health by releasing his original shoe sketches as colouring pages. Studies have shown that colouring for at least 10 minutes a day can help reduce anxiety and depression. The images are available to download and enjoy this new initiative activity while being safe in the comfort of your own home.
2. An Post
Loneliness and isolation have been one of the main consequences of COVID-19 lockdown. To help stay connected with friends and family, Irish postal service An Post delivered over five million free postcards to homes and post offices nationwide. This was the launch of their new campaign to encourage communities all over Ireland to write and to keep in touch, sending messages for free to all across the nation.
Now, more than ever, staying in touch is what‘s keeping us connected. To help stay connected we’re giving away 2 stamps FREE with every Send Love booklet Love letter You can pick yours up at your local post office or online at https://t.co/O6X0RT9ys0 pic.twitter.com/grICeApCbY— An Post (@Postvox) April 9, 2020
Blogging and social platform Tumblr has launched a mental health action to help provide its community with resources and support during the Coronavirus pandemic. They have teamed up with anti-bullying charity Ditch the Label to create content to guide and support people through some of the emotional hardships that they may be feeling right now. You can check them out here.
The American backpack brand Jansport has created a #LightenTheLoad campaign to offer people valuable mental health resources, especially during these unsettling times. The campaign is about providing a place for young people to talk about mental health through several Instagram Live sessions with mental health experts. Find out the different topics they’ll be discussing here.
5. Football Beyond Borders
Charity Football Beyond Borders (FBB) has launched Football Beyond Walls, a project that brings young people and professional footballers together for a game of FIFA 20. This initiative aims to create an open space between the two players to talk about their lives in lockdown. The charity wants to highlight the fact that having meaningful conversations with young people can have a positive effect on them.