In 2019, Verve and Coyne Research collaborated on a unique report which took a deep dive into experiential marketing. This was the first extensive survey on experiential marketing undertaken in…
ISO 20121 AND SUSTAINABILITY #GREENINGWITHMEANING ‘Single-use’ was the official Collins’ word of the year in 2018. Other popular terms from this year were; virtue signalling, humble bragging and moral posturing;...
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In today’s ever growing, ever saturated market, standing out for the right reasons has become even more difficult. Brands and agencies alike are turning to alternative tactics to capture the attention...
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From artificial intelligence to augmented reality, the beauty industry is no stranger to using the latest technology to entice, engage and convert consumers on the shop flow. Brands are combing...
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The popularity of summer music festivals has grown phenomenally in recent years. The growing array of festivals is paving the way for brands to creatively engage with the festival goers...
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The Premier League is currently valued at £7.66 billion making it one of most lucrative sporting competitions globally. With Manchester City just crowned as 2018/19 champions after one of the...
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SXSW has become a 9 day mecca for the world’s biggest brands and insiders to demonstrate ingenuity, creativity and big ideas. Below we’ve chosen some of our favourite events and...
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They love me, they love me not… whatever you decide brands will still fight for your attention using any significant holiday as a chance to jump on the bandwagon. Valentine’s…
There was more than just one battle happening at the Super Bowl on Sunday. Every year big brands unveil their highly anticipated ads, all competing against each other to win…
Gone are the days of uploading countless photo albums and sharing status updates on Facebook. While many Millennials still have a Facebook account, they’re choosing alternative ways to interact with…
