Now that the world is starting to reopen, many brands are looking for ways to make up lost ground. While most have successfully turned to digital marketing efforts and virtual...
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When the Work From Home directive was announced internationally, and it became apparent that we could all be spending an extended time period indoors without access to our usual fitness...
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In 2019, Verve and Coyne Research collaborated on a unique report which took a deep dive into experiential marketing. This was the first extensive survey on experiential marketing undertaken in…
ISO 20121 AND SUSTAINABILITY #GREENINGWITHMEANING ‘Single-use’ was the official Collins’ word of the year in 2018. Other popular terms from this year were; virtue signalling, humble bragging and moral posturing;...
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In today’s ever growing, ever saturated market, standing out for the right reasons has become even more difficult. Brands and agencies alike are turning to alternative tactics to capture the attention...
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From artificial intelligence to augmented reality, the beauty industry is no stranger to using the latest technology to entice, engage and convert consumers on the shop flow. Brands are combing...
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The popularity of summer music festivals has grown phenomenally in recent years. The growing array of festivals is paving the way for brands to creatively engage with the festival goers...
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The Premier League is currently valued at £7.66 billion making it one of most lucrative sporting competitions globally. With Manchester City just crowned as 2018/19 champions after one of the...
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SXSW has become a 9 day mecca for the world’s biggest brands and insiders to demonstrate ingenuity, creativity and big ideas. Below we’ve chosen some of our favourite events and...
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They love me, they love me not… whatever you decide brands will still fight for your attention using any significant holiday as a chance to jump on the bandwagon. Valentine’s…
