Common New Year Resolutions for most people is to lose weight, eat better, get healthy and do more things to make the world a better place. And what’s great about this positive change is that you can achieve all of this by going vegan.
This year, over 350,000 people all over the world have pledged to go on a plant-based diet according to Veganuary which is a UK organization that encourages people to go Vegan January. As this healthy lifestyle continues to grow, popular fast-food chains such as Subway, KFC, McDonald’s and Burger King are embracing vegan options by launching meat & dairy free products to coincide with Veganuary.
In time for Veganuary, Subway has released a vegan version of their Meatball Marinara sandwich – “The meatless Meatball Marinara”. The popular sub is filled with all the delicious flavour of the original taste and is covered with the original Marinara sauce with melted vegan cheese on top. They are currently promoting it via this tongue in cheek TV ad.
KFC started selling its first vegan burger nationwide at the start of the year after a successful trial of their “Imposter Vegan Burger” in the summer of 2019. The offer replaces the animal meat with a Quorn fillet coated in herbs and spices served with crisp iceberg lettuce and vegan mayonnaise all on a soft-glazed bun. Vegan diet customers have praised this product and said it was very difficult to tell the difference.
McDonald’s have launched their first ever full Vegan meal this year – Veggie Dippers. The Veggie Dippers is filled with red pepper, tomatoe pesto, rice and split pea mix. McDonald’s have had to constantly evolve their menu to follow consumer trends and backlash over the years. This latest move may entice new and old customers into the store.
Burger King are playing their part for Veganuary by launching a plant-based burger called the “Rebel Whopper”. There’s a hitch though, as the small print for the product notes, “The Rebel Whopper is plant-based; however, it is cooked on the same broiler as our original Whopper to deliver the same unique flame-grilled taste”. This burger is targeted towards “flexitarians” ie. people that are trying to cut down their meat consumption. A good idea, but the fact that it’s not 100% vegan friendly has picked up a good deal of online criticism.
We’re almost through with the first month of 2020 and these fast-food chains are doing their best to capture the vegan market. Whether they’re promoting the healthy diet or they’re just joining in the Veganuary bandwagon – the important thing is that they are doing their share on making the world a better place, right?
Let us know if you’ve tried any of the products above!