BMW at The Irish Open

BMW are Official Partners of the European Tour and for this year’s Irish Open we were asked to design, produce and install unique car displays that would fit in with BMW’s brand values and showcase their latest and greatest models. These included the BMW M3 Competition, the BMW i4 M50, the BMW iX and the brand new BMW i7 as the hole in one prize.

BMW sought to raise awareness of their fully electric cars and thus illustrate their proficiency in, and commitment to, environmentally friendly vehicles. As Ireland’s only ISO 20121 Certified Event Management Company, we were delighted to partner with BMW on this.

Results:
4 Day event
Over 62,000 patrons
Over 365 engagements with BMW customer experiences