d’Overbroeck’s Virtual Open Day

PROJECT BRIEF

d’Overbroeck’s is a leading, independent co-educational day and boarding school based in Oxford, offering exceptional academic and extra-curricular programmes for students aged 11-18. With physical open days unable to take place in 2020, d’Overbroeck’s looked into virtual possibilities. The purpose and set up of the virtual open day would closely resemble a physical open day, where prospective students and their parents would have the opportunity to engage with subject teachers and school staff, as well as get a look inside the school and campus.

VERVE’S ROLE

• Design and production of the virtual platform, using the school’s brand colours, logos and imagery
• Content production – filming and editing of 3 x 5-min videos
• Digital communications – design and creation of save the dates, invites and reminder emails
• Teacher and staff training on the virtual platform
• Live event management – hosting of demo and live event, livestream of content onto virtual platform, as well as AV and technical support during the demo and live event
• Post-event management – post-event reporting, analysis and evaluation

RESULTS

• Each subject teacher had their own virtual subject room, making it easy and accessible for prospective parents and students to engage with theM
• Exceeded target parent / student registrations for Year 7-11 event by 188%
• Exceeded target parent/ student registrations for Sixth Form by 205%
• A 5/5 user rating for the Year 7-11 event

CLIENT FEEDBACK

“We were delighted with the solution Verve provided for our virtual open days. The team were professional and responsive throughout the process and were able to accommodate our specific requirements. Thanks to their support, we have been able to hold virtual open days that closely replicate our usual in person events and we’ve received excellent feedback from our event visitors. Thanks to Verve, we have been able to stand out from other schools in the area and showcase exactly how and why we’re forward-thinking and innovative.”

Catherine Storey, Head of Marketing