Brand Experience

Electric Ireland at Electric Picnic


Attendees over 3 days



We’ve been helping Electric Ireland bring to life their sponsorship of Electric Picnic since it’s early days as Ireland’s favourite boutique music festival. This year, we created a jam packed 3 day Throwback Party with sets by music icons Bananarama, Snap and Dr.Alban. The Throwback Arena was one of the busiest stages at EP with daily attendances exceeding 10,000 people. Independent research gave Electric Ireland the number one position for ‘unprompted awareness’ and ‘most impact’ among brands activating at the festival.

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