PSG post festival research on Electric Picnic : Unprompted awareness of Electric Ireland’s sponsorship was an impressive 62% – 8% ahead of Heineken (54%) and 27% ahead of Three (35%) and 28% ahead of Bacardi (34%). This is a significant result, given the nature of festivals which generally lend themselves to success for Alcohol brands…… for Electric Ireland as a Utility it is quite an outstanding result!
It gets better….
When people were asked which brands made the most impact, Electric Ireland scored best in festival at 58% for our 90’s Powerparty (Heineken got 47% for their Tokyo theme).
