Brand Experience

Electric Ireland Festival Activation


Brand Awareness


Attendees Over 3 Days



We’ve been helping Electric Ireland bring to life their sponsorship of Electric Picnic since it’s early days as Ireland’s favourite boutique music festival. This year, we created a jam packed 3 day 90’s Power Party with sets by 90s icons 2Unlimted, Mark McCabe and the the Venga Boys provided a festival flash back of 90s nostaglia. Independent research gave Electric Ireland the number one position for ‘unprompted awareness’ and ‘most impact’ among brands activating at the festival.

PSG post festival research on Electric Picnic : Unprompted awareness of Electric Ireland’s sponsorship was an impressive 62% – 8% ahead of Heineken (54%) and 27% ahead of Three (35%) and 28% ahead of Bacardi (34%). This is a significant result, given the nature of festivals which generally lend themselves to success for Alcohol brands…… for Electric Ireland as a Utility it is quite an outstanding result!

It gets better….

When people were asked which brands made the most impact, Electric Ireland scored best in festival at 58% for our 90’s Powerparty (Heineken got 47% for their Tokyo theme).

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