We wanted to amplify Guinness Cork Jazz Festival 2018. Promoting the event in the lead up to and bringing the experience to life through social over the festival weekend.
What we did:
Pre festival weekend:
Verve created engaging and relevant pieces of content across all of Guinness Cork Jazz social media channels. These included artist MP4’s, functional MP4’s and bespoke venue artwork. To ignite the buzz in the closer weeks up to the festival we produced countdown posts, lineup Insta stories and ran social competitions where fans had a chance to win tickets to various shows. We also partnered with popular Irish music outlet Nialler9 for a website takeover reaching an extended music audience.
During festival weekend:
Over the 5 day festival period Verve captured and created 16 pieces of video content comprising a mix of: “#GuinnessCorkJazz Close-up Series with Tony Clayton-Lee” – interviews with festival headline acts, “On the streets of Cork” – daytime festival fun with performers and people of Cork, and “Daily Highlights” – reels of the days best bits. Ultimately, giving fans an all access pass to behind the scenes and an action packed experience from wherever they were viewing.
Throughout each day we also posted high quality picture galleries intermittently showcasing performances, fringe activities and other happenings around the city. Utilising Insta Stories, we pushed out content as events happened in real-time, enabling the audience to an authentic live festival experience as it was happening through their mobile phone or laptop.