Guinness Raising The Bar Summer 2022

The brief:
The Guinness Raising the Bar campaign aimed to support sports pub outlets across the UK who have struggled to host guests outdoors over the past 18 months by investing in permanent, safe and comfortable outdoor spaces to help outlets open and show live sport – whatever the weather.

What we did:
Together with DIAGEO, Verve reviewed over 1,000 applications and narrowed this down to 88 Gold, Silver and Bronze sites.

Results:
Design, production and installation of outdoor branded structures at 88 outlets across the UK with resoundingly positive landlord sentiment towards Guinness.

We were delighted to get the below testimonial from the client following the event:

“Partnering with Verve to support us with our Raising The Bar campaign has been excellent, we are really proud to have been able to provide support the on trade required and of the incredible feedback from pubs and landlords for their installations. I felt tremendously supported by Louise and the wider Verve team as we pooled together to act with pace to deliver our ambition of supporting 88 sports venues with garden installations. For a considerably large project I was pleasantly surprised by how few issues were raised and that is testament to the organisation and communication Verve maintained with myself and external stakeholders throughout the entire project.”

– James Parsons, Shopper Marketing Manager, Diageo GB