lululemon: Boat Meditation

The Brief
Lululemon asked us to create a bespoke experience for the lululemon community in Amsterdam and drive consumers to store.

The Partnership
In order to celebrate lululemon’s flagship store opening in central Amsterdam, they invited the local community to take part in 5 mindful moments on the water boat trips. Guests were invited to gather in the store and after a short walk to the boat they were welcomed into an oasis on the Amsterdam canals.

Led by a lululemon athlete, guests were welcomed to put on their headphones and float away into the meditation. Upon return to the busy city, they were handed a bounce back card encouraging them to visit the store to drive in store traffic.

Services
– Design
– Branding
– All round project management