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Brand Campaign

Running Start with Vhi

The Problem:
As the headline sponsor, Vhi usually supports mini-marathon runners by having a physical presence at the event. But in 2021, due to Covid, there was no physical event.

The Solution:
We created “ Vhi Running Start” – a podcast specifically made to run to. With the perfect blend of music and spoken word, it consisted of 5 episodes of increasing length. This unique format supported listeners building up to running a 10k gradually, allowing them to hit a new milestone with each episode, based on the average runner’s time for 2km, 4km, 6km, 8km and 10km. Episodes featured uplifting stories from inspirational Irish women, paired with music specifically composed with movement and rising BPMs in mind.

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