Schweppes #UltimateMixer

Schweppes’ Ultimate Mixer Campaign, was an overarching campaign with an objective to recruit and convert 20-29YO drinkers.

This recruitment was vital to maintain their position as Brand Leader within an overall declining Mixer Category. In order to recruit these drinkers Schweppes created differentiated experiences that gained relevance and share of voice with the TA.

Delivering long-term purpose while facilitating Schweppes to be part of a bigger conversation.