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Brand Campaign

The Recipe - Gala

The Problem:
Gala came to us wanting to enter the super competitive Christmas ad market, but had a modest budget to play with.

The Solution:
We strategically wrote a film piece with a small budget in mind, setting it in a single location with a small cast – bringing in a production company and emerging director early, who both loved the script. The film itself centered around a young girl, who with the help of her father, tries over and over again to recreate her late mother’s famous Christmas cake recipe, resulting in multiple trips to Gala. The result was a really sweet and beautiful piece, which acknowledged what Gala truly is as a Brand at Christmas – the local shop around the corner that you go to for last minute bits, or to grab some last minute ingredients.

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