There were plenty of different paths brands took with their Superbowl offerings this year: tearjerking, weird, funny. We can’t really say what were the best ads of the night, because only time will tell which ones people are still talking about in a month and which ones were flashes in the pan. So this is just our 3 favourites that jerked our tears, weirded us out, and got us laughing the most.
Dove – These Legs
This stands out for its simplicity. It’s just a young girl running down a road with pure joy all over her face and a clear message from Dove: protect that joy. They’re not trying to sell us anything because Dove doesn’t need to at this stage. It’s just a nice case of an audience-focused, brand-aligned piece.
Mountain Dew – Kiss From A Lime
There were a few weird ads, but the one that best got it on the nose for us was this: Seal as a seal serenading seafarers. It’s great. We just keep coming back to it and given it came out a few days ago there’s a good case for it standing the test of time.
Totino’s – Chazmo Finally Goes Home
This was proper funny. Not just ad funny. Maybe it won’t hit well with certain demographics, but it’s a resounding success for anyone familiar with Tim Robinson and Sam Richardson (wow are their names similar). And in a collection of ads that are so star-studded, we’ll dare to say it’s also the best use of talent.