The Opus Group, of which Verve remains a part, has been acquired by EagleTree Capital, a leading New York-based middle-market private equity firm with a strong track record of investing in and growing businesses.
This marks an important step forward for the Group. EagleTree’s approach is centred on supporting growth through investment, multiple organic initiatives, and future strategic acquisitions that sharpen the overall offer over time.
For Verve, its clients, and its partners, it is very much business as usual. Our team, our client relationships, and the way we work remain unchanged.
What this brings is greater backing behind the wider Group and increased confidence in the opportunities ahead. Over time, that should support further growth, investment, and capability across the business.
Verve remains Verve, and we look forward to what comes next as part of a stronger platform for future growth.
About The Opus Group
The Opus Group is a purpose-built network of leading marketing agencies that deliver world-class experiential, event, and brand solutions. The Opus Group’s industry-renowned, highly-awarded agencies, including Opus Agency, MAS, and Verve, provide scalable, end-to-end solutions designed to drive action and impact. With a global footprint and specialized expertise, The Opus Group partners with over 70 global companies, including the world’s most influential brands. To see the results our teams deliver, visit theopusgroup.com or find The Opus Group on LinkedIn.
About EagleTree Capital
EagleTree Capital is a leading New York-based middle-market private equity firm, with $4.4 billion of assets under management, that has completed over 45 private equity investments and more than 105 add-on transactions over the past 20+ years. EagleTree primarily invests in North America in the following sectors: business services, consumer, and specialty industrial. For more information, visit www.eagletree.com or find EagleTree on LinkedIn.