Aer Lingus
Rebrand Launch

Aer Lingus sought to launch a bold new brand identity, blending Irish heritage with modernity. The goal was a high-impact reveal of its updated logo, aircraft livery, and enhanced guest experience, showcasing its growth plans and transatlantic ambitions to a global audience.

Verve managed the complete production for Aer Lingus’ brand relaunch, transforming a Dublin hangar into an immersive space that showcased the airline’s refreshed identity, including the iconic shamrock and teal livery. The event highlighted the new product with a stunning display of the Aer Lingus jet and livery.

Guests entered through a branded tunnel and enjoyed a champagne reception with exquisite catering, reflecting Aer Lingus’ commitment to hospitality. A 20m x 5m screen was installed, creating a striking visual impact alongside the IRBUS A320, enhancing the overall brand experience.