Baileys Eurovision - Verve Live Agency

The Task

Baileys Global, Baileys GB, and Diageo Sponsorship tasked Verve with activating their inaugural Official Spirit Partnership for Eurovision. The main goals: amplify partnership visibility, integrate Baileys into cultural moments, and drive laughter, originality, and likability while celebrating their role as the Official Spirit Partner of this iconic event.

The Solution

Verve designed, produced, and managed three Baileys Treat Bars for Eurovision in Liverpool’s Fan Village. Our 7 metre bar served Choctails and Treats, featuring a purple flower wall and 360° photobooth, creating 2,000 GIFs. Fans relaxed on the deck with stage views while sampling Baileys Deliciously Light. Our teams handed out 34,000 samples across 9 days to attendees. Media and VIP bars added playful vibes, syncing Baileys with Eurovision joy for a successful debut partnership.