Cola-Cola
Best Coke Ever
Campaign

The Best Coke Ever campaign was aimed at targeting 16-25 year-olds with a creative virtual experience, combining an AR Snapchat filter, a CGI video campaign, and influencer marketing featuring James Kavanagh. Giant Coke bottles in high-footfall Irish locations acted as launch pads for this innovative stunt and sampling initiative, blending creativity and brand connection in a uniquely “Only Coke Can Do” way.

Verve developed an engaging Snapchat filter to bring Coca-Cola’s essence to life interactively. Oversized matte black bottles in high-traffic areas sparked curiosity, unlocking a digital AR experience via QR codes. FOOH and CGI videos blurred reality with fantasy, amplifying shareability. Influencer content fueled buzz, combining AR, stunts, and PR for the highly successful “Best Coke Ever” campaign.