BMW Irish Open
BMW has a long-standing partnership with The DP World Tour, and in 2023 Verve were again asked to design, produce and install unique car displays across the tournament space. The goal was to showcase the latest BMW models, The BMW i7, The BMW XM and The New BMW i5, and provide an interactive attendee experience.
Verve’s Studio created 3 individual designs, each presenting the unique features of the model on display. What’s more, The BMW Circularity Challenge, housed in a ShowBlock unit, allowed BMW to engage with prospective customers and generate further awareness of their commitment to sustainability. As Ireland’s only agency with B Corp, ISO 20121 and ISO 14001 certification, Verve were proud to partner with BMW on this exciting project.
