Casamigos Tequila
Festival Activations

Verve was tasked with activating Casamigos at three key festivals to enhance brand presence, boost levels of engagement and enjoyment, and drive brand recognition and fame. The focus was on creating memorable, high-impact experiences that aligned with the festival atmosphere, ensuring Casamigos stood out as a premium choice for attendees.

Verve activated Casamigos at five festivals, featuring the House of Friends at British Summer Time and All Points East. The Verve teams managed builds, VIP spaces, influencer support, onsite logistics, bar hygiene, service optimisation, sampling, staffing, and oversaw the entire activation process from setup to breakdown.