Coke Studio at
Electric Picnic
Coca-Cola partnered with Verve to create gold tier festival activations that would bring the Coke Studio global music platform to life.
Each festival experience had a 20x20m footprint bringing diverse creators together for a ‘creative collisions’. The vibe was uplifting and inspiring for a 18-30 year old target audience with a focus on diversity and sustainability.
Verve delivered a holistic event experience through three key engagement pillars:
Music: Curating a vibrant and diverse lineup of artists to spread joy and elevate the vibe, embracing a range of music makers.
Creativity: Fostering creative collisions beyond music by engaging designers, artists, dancers, and the audience to express their shared passion.
A Better World: As a B Corp agency, championing sustainability and equity through initiatives like organic cotton uniforms, recycling programs, and reusable materials, aligning with Coca-Cola’s vision for a more sustainable future.
To bring this vision to life, our teams localised a global platform and delivered a dynamic suite of services, including experience and environmental design, cultural and creator curations, artist lineup and management, 3D renderings, event production and build, and festival liaison.
Verve also collaborated with the PR team to create an exclusive VIP area while prioritising sustainability, safety, and inclusivity planning. With full on-site event management and logistics, Verve ensured a seamless, impactful, and unforgettable event experience.
