Diageo Whisk(e)y Category Summit

The Task

Verve was tasked with executing a 3-day Whisk(e)y Category Summit for 100 global attendees, showcasing Diageo brands Johnnie Walker, Buchanan’s, Old Parr, The Singleton, Lagavulin. Our teams delivered presentations, breakout sessions, and entertainment in nature-inspired settings in the Netherlands, ensuring a premium experience while adhering to Diageo’s high standards for quality and execution.

The Solution

Verve hosted the Whisk(e)y Summit at eco-resort Basecamp Ijmuiden, blending strategy sessions with premium experiences. Highlights included an Amsterdam boat party with live music, cocktails, and a walking dinner, plus a private dinner at the greenhouse-style Restaurant Zacht Staal with classical musicians. Verve managed event identity, venues, entertainment, transfers, AV, catering, photography, and overall execution.