Google AI Connect 2025
Design and produce an executive forum that embodied Google’s AI leadership through intelligent content, design, and experience. Hosted during World Summit AI, AI Connect was an invite-only gathering of C-level leaders, partners, and policymakers, a stage for Google to lead conversation on responsible innovation. Verve’s challenge: to transform thought leadership into an immersive event that inspired action, connection, and credibility.
3 Engagement Pillars
1. Purposeful Design
Set within the industrial elegance of Taets Art & Event Park, Verve created a minimalist, intelligent environment, a blend of theatre, art gallery, and innovation lab, designed to focus attention on content, dialogue, and connection.
2. Storytelling Through Flow
A dynamic agenda mixed keynotes, panels, and live AI demos, including leaders from Google Cloud, DeepMind, and the Dutch tech ecosystem. Each transition was choreographed to feel seamless, creating a rhythm of inspiration and interaction.
3. Thoughtful Hospitality
From the walking lunch to networking drinks, every touchpoint encouraged conversation. Design cues, materials, and staging reflected Google’s values of openness, accessibility, and sustainability, ensuring guests experienced the brand as both visionary and grounded.
The half-day programme explored AI’s role in advancing European competitiveness, digital sovereignty, and responsible innovation. Sessions featured key industry voices alongside Google partners. Verve produced all event staging, content flows, and technical direction, ensuring every moment aligned with Google’s narrative of leadership, collaboration, and impact.
