Google World Summit AI 2025
Design and produce an experience that made Google’s AI leadership felt, not just seen. At World Summit AI 2025, Verve was challenged to turn Google’s AI-first philosophy into a living ecosystem, a space where design, storytelling, and technology converged. The goal: to engage developers, business leaders, and partners through hands-on interaction, seamless flow, and sustainable design that reflected Google’s commitment to responsible innovation.
3 Engagement Pillars
1. Experience Design
A 72m² ecosystem built for flow, from the Gemini Barista to the AI Expert Desk, each touchpoint encouraging discovery and conversation. Every inch of the space considered for narrative, lighting, and movement.
2. Sustainability
Constructed from 95% reusable and recyclable materials, modular and engineered for disassembly. A design that embodied responsible innovation without compromise on form or function.
3. Storytelling in Motion
Live demos of Gemini, Vertex AI, and AgentSpace showcased Google’s technology in action, supported by amphitheatre talks, podcast recap stations, and partner showcases that connected product to purpose.
Across two days, the booth evolved into a living ecosystem of AI in action. Visitors explored Gemini-powered interactions, generative media tools, and real-time demos, connecting with experts from Google and partners including Nvidia, ML6, Devoteam, and WPP. From the AI Barista to the amphitheatre sessions, every surface, screen, and story was meticulously designed to make innovation tangible, intuitive, and unmistakably human.
