Guinness
Men’s Six Nations

Verve was tasked with bringing the Guinness Men’s Six Nations title partnership to life. This title partnership provides the brand with an unparalleled platform to celebrate connection and communion to a wide-spanning and engaged audience. From leveraging premium visibility through stadium branding, to on the ground fan engagement, this partnership gave Guinness the opportunity to deepen its emotional connection with audiences.

Verve successfully maximised visibility and created engaging activations throughout the Guinness Men’s Six Nations sponsorship by fully leveraging all contractual rights. Dynamic LED perimeter boards and soft branding seamlessly integrated the Guinness and Guinness 0.0 brands, delivering impactful messaging to live and global audiences. Premium hospitality experiences were meticulously managed to reflect the spirit of inclusivity, while behind-the-scenes moments like dressing room tours and captains’ runs deepened fan connections with the tournament.