Johnnie Walker
Bar Convent Berlin
Diageo tasked Verve with creating a visually impactful stand for the annual Bar Convent Berlin trade show. The main objective was to showcase Johnnie Walker in a fresh light and convey the sleekness of the brand.
Verve designed a bespoke bar and branded space for Johnnie Walker to elevate visibility at a crowded venue. Bold neon signage and strategic use of brand colours made the installation stand out. Custom seating, interactive games, and Instagrammable moments encouraged engagement. Bespoke cocktails enhanced the sensory experience, fostering extended dwell time.
The design successfully amplified brand visibility, creating a memorable experience that facilitated meaningful connections with prospective customers.
