Johnnie Walker
Sounds of Flavour

The challenge Verve was tasked with was to engage, educate and convert festival goers on the variety of new flavour serves from Johnnie Walker in order to recruit new whisky drinkers and drive trial. 

Verve created the Johnnie Walker Sounds of Flavour activation; a bespoke, double storey steel structure with a 8m LED screen back bar. Attendees could spin the wheel discover the flavour-full Johnnie Walker cocktails available and win VIP upgrades and a silent disco on our top floor with a bespoke playlist and big screen content for each flavour profile.

Reaching over 750k festival-goers with delicious Johnnie Walker cocktails it was an unmissable brand presence with the iconic yellow & black across APE, BST and Forwards Festival.