lululemon
Mindful Moments on the Water
lululemon partnered with Verve to create a bespoke experience for the lululemon community in Amsterdam and drive consumers to the new flagship store.
To celebrate the grand opening of lululemon’s flagship store in central Amsterdam, the brand invited the local community to experience Five Mindful Moments—a series of serene boat trips on the iconic Amsterdam canals. The Verve team brought guests on a journey at the store, followed by a short stroll to the waterfront, where they stepped aboard a tranquil floating oasis.
Guided by a lululemon athlete, participants donned headphones and immersed themselves in a calming meditation, drifting away from the city’s hustle and bustle. Upon returning to shore, guests received a “bounce back” card, inviting them to revisit the store and explore more.
