Range Rover House
VIP Experience
Range Rover tasked Verve to engage VIP customers with an exclusive, immersive experience in a setting and location that highlighted its luxury lifestyle and deepened the brand identity.
Verve transformed a premium Dublin city centre penthouse into ‘Range Rover House’. An exclusive event with a luxury vehicle showcase through sensory-driven experiences and curated masterclasses. Highlights included craning a 2025 Range Rover SV Long Wheel Base onto the 8th floor rooftop terrace which created an unforgettable setting that connected guests to the brand’s craftsmanship and performance. The event ran over a two week period with multiple sessions, that saw this high-touch activation strengthen customer relationships, boosted brand loyalty and reinforced Range Rover’s position as a leader in Luxury and Innovation.
Verve sourced and secured the ideal location and managed every aspect of event production. Our dedicated team provided professional staffing and executed full on-site management with meticulous logistical planning, creating a seamless and unforgettable brand activation.
