Schweppes Born Social
Summer Festivals

Verve delivered premium festival activations, mixology experiences, and bar takeovers to engage 18-39-year-olds and bring the “Born Social” concept to life. The campaigns goal was to position Schweppes as the go-to brand for premium social experiences, re-establishing it as the drink of choice for socialising.

Schweppes activated “Born Social” at three key festivals—Summer Sessions, All Together Now, Electric Picnic, and Big Grill—redefining social mixing for a new generation. Our teams led experience and environmental design, cultural curation, artist lineup management, 3D renderings, production, and VIP partnerships. Verve ensured sustainability, safety, inclusivity, and seamless event execution with full on-site management and logistics.