Tayto 70th Birthday
Roadshow

Verve were tasked with developing an engaging experience to celebrate Mr. Tayto’s 70th birthday. This dynamic roadshow was to travel across Ireland, transforming a branded truck into an immersive, museum-like space. The goal was to bring the world of Tayto to life, captivating audiences with the snack’s history, legacy, and charm in a fun and interactive way.

The mobile Tayto Museum brought excitement to six high-footfall events across Ireland, featuring interactive digital games, archive footage celebrating Tayto’s rich legacy, and hundreds of Tayto snack samples. A vibrant social media campaign and live updates amplified the buzz. This immersive roadshow was a resounding success, earning widespread praise and increased brand sentiment.