TikTok
National Ploughing Championships 2025
Return to Europe’s largest outdoor event for the third year running, bigger, bolder, and more brilliant. TikTok asked Verve to design and deliver an experience that celebrated Ireland’s thriving #FarmTok community while showcasing TikTok Shop, Trust & Safety, and content creation. The goal: to blend entertainment, education, and e-commerce into one seamless, high-energy brand environment.
1. Discovery and Connection
Tigh TikTok (TikTok House) part cattle mart, part community hub, part shop of the future. A space where creators, farmers, and fans came together to discover what makes TikTok, Ireland’s most inclusive platform.
2. Trust & Safety in Action
Interactive games and quizzes brought TikTok’s behind-the-scenes moderation tools to life, building transparency and confidence in the platform.
3. Commerce Meets Creativity
Live TikTok Shop sessions streamed directly from the stand (a first at The National Ploughing Championships), turning local sellers into global storytellers, all powered by the energy of #FarmTok.
Across three days, over 300,000 attendees explored Tigh TikTok’s ground and first floors, from live creator broadcasts to the immersive Trust & Safety quiz and AR effect stations. Outside, the now-iconic TikTok Tractor drew crowds and cameras, anchoring a space that felt as local as it was global. Every detail encouraged participation, play, and pride in Ireland’s creator culture.
