Vhi
Womens Mini Marathon

Verve have partnered with Vhi for almost 10 years to help them activate their sponsorship of the Vhi Women’s Mini Marathon.  This 10km event is the world’s largest all-female event, attracting over 40,000 participants annually. The challenge every year is to bring new and meaningful ways to engage with participants pre-event, on event day itself and post-event.

The event activations the Verve team brings to life include on-course branding, KM markers, and gantries, creating memorable experiences with surprise moments in Dublin City and along the route. Highlights include the Vhi Wall of Support displaying personalised messages at 7.7km and the new 2024 Vhi FanCam showcasing Good Luck videos from loved ones. In addition to Relaxation Festival Area in Merrion Square over the years, Verve have also had cheerleaders out on the course, photo ops, and huggers at the finish. Vhi branded giveaways like freeze pops, protein bars, cold packs, and heart-shaped jellies are offered to participants at the finish line to say Well Done!