A Guide to Must-Attend Festivals, Cultural Highlights & Seasonal Events in Amsterdam


Amsterdam is a city that pulsates with creative energy, making it a haven for art and culture enthusiasts from around the world. Throughout the year, Amsterdam plays host to an impressive array of festivals and events, from music and film to theatre and visual arts. These events are not only celebrated locally but also resonate on the global stage, drawing artists, performers, leaders and brands from across the world.

For brands seeking to align themselves with the dynamic and diverse cultural landscape of Amsterdam, these festivals provide a unique platform for engagement. Brands can tap into a receptive and diverse audience, forging meaningful connections and enhancing their visibility in the city’s vibrant cultural milieu.

Here are some of the key events that we believe are integral to the Amsterdam cultural experience:

King’s Day (Koningsdag):

April 27th marks the nationwide celebration of King’s Day, where the country turns itself orange in a vibrant extravaganza featuring street parties, concerts, flea markets, and boat parades on the canals.

Holland Festival:

The Holland Festival is an annual international performing arts extravaganza held in June. It showcases a broad spectrum of theatre, dance, music, opera, and interdisciplinary performances. The festival brings together acclaimed artists from across the globe, alongside Dutch talents, to present cutting-edge and innovative works.

Pride Amsterdam: 

In late July or early August, Pride Amsterdam unfolds as a week-long celebration of LGBTQ+ rights and diversity. The festivities culminate in the famous Canal Parade, featuring elaborately decorated boats and citywide celebrations. 

Grachtenfestival Amsterdam

Grachtenfestival is an annual classical music festival that takes place in August. The festival celebrates classical music in a unique way by hosting performances on and around the city’s historic canals. It features concerts by talented young musicians, both from the Netherlands and abroad, in stunning canal-side locations.

International Documentary Film Festival Amsterdam (IDFA):
Celebrating the art of documentary filmmaking, IDFA is the world’s largest documentary film festival that kicks off in September. It screens a wide range of thought-provoking films, hosts Q&A sessions, and offers masterclasses with acclaimed filmmakers. This is a great space for brand advertising or creative partnerships!


Amsterdam Fringe Festival:
September brings the Amsterdam Fringe Festival, an alternative performing arts showcase. It presents experimental theater, dance, performance art, and interdisciplinary works in unconventional venues across the city.


Oooooooh yes! The Amsterdam Fringe Festival website of 2023 is online! And look how pretty it isss! 🥰 We’re also happy to say that 1 month from now the program will be announced and the ticketsales will begin! This year is gonna be amazing. Stay tuned. 💞

♬ origineel geluid - AMSTERDAM FRINGE FESTIVAL

Amsterdam Dance Event (ADE):
Amsterdam Dance Event, or ADE, stands as a highly acclaimed and influential electronic music festival and conference that happens every October. It unites DJs, producers, and industry professionals from around the world in an electrifying convergence of talent. With hundreds of events, parties, and workshops, ADE offers an extensive range of promotional prospects within its ecosystem.


☁️ ADE22 took to the skies ☁️ w/ 600 drones synced to the new @Spotify DJ mixes #droneshow #visualart

♬ Elements of Life - Tiësto

Art Amsterdam Week:
Taking place in November, Art Amsterdam Week offers a comprehensive program encompassing contemporary art, design, and photography. It includes gallery openings, exhibitions, art fairs, and special events that highlight the diverse artistic talents residing in Amsterdam.

SAIL Amsterdam:
Organised every five years, SAIL Amsterdam hosts grand maritime events, attracting majestic tall ships and sailing vessels to the city’s harbour. The next edition is scheduled for 2025.

Whether you’re eager to attend or to have your brand seize the spotlight, mark your calendars and prepare to immerse yourself in Amsterdam’s event-filled extravaganza.

For more details on brand activations, product sampling, event production and management, or sponsorship opportunities at any of these events, reach out to our experts. With offices in Amsterdam, our global events and experiential team is eager to assist.

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