An Event Manager’s Guide: 5 Pillars to Success at Money 20/20


Amsterdam the city of canals, museum, culture and Europe’s largest Fintech Show, Money 20/20. For two days in June, the world’s leading financial institutions, technology providers, startups and policy makers will flock to Amsterdam. If you’re an exhibitor at Money 20/20, it’s essential to make a lasting impression. That’s why we’ve put together these 5 pillars of success to help you plan and execute a successful event.

Concept and Design : Create an unforgettable experience

At large scale shows, peoples attention is a commodity, so you need to grab it from the start. That’s why creating a captivating experience is essential, and Money 20/20 is no exception.

The key is to make your brand immediately recognisable. It will require your booth to clearly convey your brand’s message and identity which will allow you to create a memorable experience that captures attendees’ attention. Working with the right creative agency can help you create a great booth that stands out and can usually be used again at other events.

Logistics and Ops : Seamless execution for success

Behind every successful event (or exhibition) lies meticulously planned logistics. From creating a comprehensive strategy, to creating a well planned timeline, every detail matters. Unforeseen challenges are inevitable, but thorough planning can minimize the effect they have on your show.
Cover all bases; lock in the key elements early, such as your stand builder, hotels and travel. And don’t forget to put together a strong brief for your Brand Ambassadors, they should be able to handle any questions or inquiries promptly and confidently.

Experimental Tech : Harnessing the power of Tech / innovation

In the realm of large-scale events, technology can be both a powerful ally and a potential pitfall. On the one hand, cutting-edge innovations like AI and VR can elevate your exhibit, captivating attendees and showcasing your company’s prowess. However, it’s important to strike a balance, as younger audiences often crave interactive analog experiences. It’s important that you experiential tech ties back into your product or services in some way.

When designing your booth, carefully consider your target audience. Will they be more drawn to the familiar technology they encounter daily, or will a touch of nostalgia with an old-school twist resonate more deeply? By understanding your audience and their preferences, you can create an interactive exhibit that genuinely engages and leaves a lasting impression.

Current trends and research can be a big help in understanding how to interact with your audience. Check out Verve’s experiential trend report here for some inspo!

End-to-End Management : Coordinating every aspect.

Sounds so simple and yet it’s so important. Think of it as the glue that holds everything together.

Once you’ve made the decision to exhibit at Money 20/20, detailed plans should begin immediately. To get the most out of the show, a carefully crafted schedule should be drawn up to cover every aspect of the event. This includes both the pre-event work and post event activity, the derigging, review and financial reporting.

Delegation will be your friend here. This can either be within your team or to your awarded event agency. Assign specific roles and responsibilities to your team members, with key deadlines outlined. Regular communication will help you and your team be efficient, through meeting notes, planning sheets and status updates.

While end-to-end event management can be a daunting task, it’s an art that, once mastered, can elevate your events to new heights. If you’re looking for expert guidance and support, consider partnering with an experienced event management agency. With their expertise and resources, you can rest assured that your event will be a resounding success.

Networking and Relationship Building : Create those connections

Networking – you either love it or hate. But we can all agree it’s a vital aspect of any event, especially at Money 20/20 where you’re aiming to make lasting relationships. Prioritize networking and relationship building throughout the exhibition by briefing your teams correctly. Encourage them to engage with attendees, participate in industry discussions, attend networking sessions and greet everyone with a smile. Showing you’re open for discussions is half the battle.

While the physical aspects of your booth and the technology you employ are essential, remember the ultimate goal is to build lasting relationships. Your tech can help you here, capture emails and contact details from those that engage with your booth so you can continue the conversation after the event.

By mastering these 5 pillars, you can create a successful exhibiting experience that achieves your business objectives. Whether you’re looking to generate leads, build relationships, or showcase your company’s expertise, our 5 pillars have you sorted.

Want to discuss your exhibiting plan in more detail?

Contact the Verve team today to learn how we can help you create a memorable and successful exhibiting experience at Money 20/20.

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