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Marketing & Events Inspiration Blog
We post a blog each week focusing on trends, developments, news and our own thoughts on the event and experiential marketing industry.
The growth and normalization of attending events virtually is one of the few positives of this pandemic. Going to your favourite festival online would have seemed crazy last year, but...
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It may not have been the traditional Christmas. There wasn’t the normal boozy Christmas party, or the packed calendar of “catch-up” drinks to attend. There was, however, the usual amounts...
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In a year where I watched more films than ever, not many were actually from 2020, which made making a top 10 films of the year a lot easier than...
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It’s not often the Lord Mayor calls and asks you to help save Christmas. But, as all the ads keep telling us - it’s a Christmas like no other. The...
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Every week, just in time for the weekend, we’re going to bring you our suggestions for something to watch over the weekend. I say watch, but it’s anything that will...
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We look forward to it as soon as all the “spooktacular” puns of Halloween are gone, and it feels like it arrives too soon every year. Yes, once again, it’s...
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As the Christmas ads roll in, we had a think about what Christmas 2020 was really about. In the year like no other, how can brands reach people in a...
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Brand Managers and Marketers are no stranger to pivoting plans to tie in with external factors however very few things have caused quite as much disruption as Covid19. While some...
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Now that the world is starting to reopen, many brands are looking for ways to make up lost ground. While most have successfully turned to digital marketing efforts and virtual...
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When the Work From Home directive was announced internationally, and it became apparent that we could all be spending an extended time period indoors without access to our usual fitness...
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Mental health is just as important as our physical health. Because of Coronavirus, people all over the world are experiencing high levels of mental and emotional stress. According to the...
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We’re all at home, and it’s safe to say we are consuming even more social media content than we usually would, passing time online and trying to keep abreast of...
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April 22nd was Earth Day, an annual demonstration of support for environmental protection. In fact, 2020 marks 50 years since the first ever Earth Day back in 1970 when almost...
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Live events have been one of the severely affected industries hit by the Coronavirus. Sports events, concerts, and other events with mass gatherings have been postponed or cancelled. The safety...
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Artificial Intelligence is something you likely interact with more than you think, from the friendly messages which pop up on your favourite site to the suggestions as you type an...
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As the world continues to face many different challenges with the COVID-19, more people around the world adjust to the new norm of social distancing, which means staying connected online...
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As Coronoavirus sweeps the world, we’re living in a time of unprecedented social and societal measures, the scope of which likely won’t be apparent for years to come. Billions of...
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In the current climate, as we adapt to social distancing and working from home, you might find yourself with a little extra time on your hands. There are plenty of…
As the world adapts to the challenges of the Coronavirus outbreak, a live event or face-to-face meeting might not always be possible. With these issues in mind, and the continuing…
In 2019, Verve and Coyne Research collaborated on a unique report which took a deep dive into experiential marketing. This was the first extensive survey on experiential marketing undertaken in…
We’re still recovering from the joys of Pancake Tuesday, where many excessive toppings were used to great effect in the Verve offices. This specific tradition dates back to the 1500s…
Get to know our lovely Lead Digital Designer Nikki Kennedy in our new “Life As A” series. She’s been in Verve for over 2 years now and has produced amazing...
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South Korean thriller Parasite has triumphed at the Oscars, winning four golden statuettes out of six nominations. The win for International Feature Film was all but a foregone conclusion, even...
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Just as Kansas City Chiefs and San Francisco 49ers battled for the National Football League Championship, major brands and marketing agencies fought for our attention during the Super Bowl Sunday. ...
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The big day for American Football lovers is almost here, the Super Bowl. Each year, millions of people gather to watch the National Football League Championship and cheer on their...
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Common New Year Resolutions for most people is to lose weight, eat better, get healthy and do more things to make the world a better place. And what's great about...
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2019 saw a new phrase enter the public consciousness in our endeavour to live our lives more sustainably. “Flygskam”, the Swedish for flight shame, is a concept whereby people are...
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Voice assistant devices such as Amazon’s Echo, Google Home and Siri have left the era of new and novelty, and have entered mainstream. Over the past two years in particular...
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TikTok has become one of the most popular social media app for the Gen-Z demographic. It was released in 2017 and allows people to create and share short lip-syncing videos,...
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Verve are delighted to announce that they have earned their spot amongst the greats in the revered list of The Drum’s Top 100 Independent Agencies 2019. A first-time entrant, Verve...
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Updated the 2nd December 12:11 It's that time of year when brands release their newest Christmas campaigns for all of us to get in the festive mood. We will be...
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In an age of charity- scepticism, fundraising organisations have to be really innovative with how they deliver their message. Luckily, when it comes to reaching people, where there is emotion,...
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Ever since gif stickers from Giphy became searchable and accessible natively via Instagram and Snapchat stories, brands have been rushing to create content to show up when users are looking...
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As we gear up for this year’s Halloween, we take a quick look back at last year to see what gave consumers a scare and flooded social media feeds. From...
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When the government gets involved in advertising itself to the rest of the world, it usually comes with a whopper budget. Running into the hundreds of millions, states invest heavily...
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Brands tend to avoid their competitors through their marketing comms. There is absolutely nothing wrong with this but every so often, it pays to take a risk. That means sharing...
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ISO 20121 AND SUSTAINABILITY #GREENINGWITHMEANING ‘Single-use’ was the official Collins’ word of the year in 2018. Other popular terms from this year were; virtue signalling, humble bragging and moral posturing;...
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After a summer of speculation, pre-season preparation and transfer tugs-of-war, football is back. For the past couple of weeks, all eyes have been on the pitch as teams from all...
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In today’s ever growing, ever saturated market, standing out for the right reasons has become even more difficult. Brands and agencies alike are turning to alternative tactics to capture the attention...
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From artificial intelligence to augmented reality, the beauty industry is no stranger to using the latest technology to entice, engage and convert consumers on the shop flow. Brands are combing...
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Brands like Slazenger have been serving up a successful sponsorship with Wimbledon for 113 years - so how do newer partnerships like OPPO create share of voice? The answer seems...
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This summer’s FIFA Women’s World Cup in France is estimated to reach 1 billion viewers - a staggering 250 million viewer increase. Understandably, this dramatic leap in interest has not...
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There’s no denying that Instagram has become somewhat of a social media powerhouse over the last few years. Instastories in particular have grown in popularity with over 400 million viewers...
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Once the centre of the war of drugs, cannabis is now at the centre of a growing industry and massive consumer market. The industry has been ablaze over the past...
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The popularity of summer music festivals has grown phenomenally in recent years. The growing array of festivals is paving the way for brands to creatively engage with the festival goers...
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The Premier League is currently valued at £7.66 billion making it one of most lucrative sporting competitions globally. With Manchester City just crowned as 2018/19 champions after one of the...
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Game of Thrones has been an unavoidable topic of conversation here in Verve this week with the final season going to air. It got us thinking about some brands that...
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April Fool’s is a great occasion for brands to show their lighter side and have some fun with consumers. 2019 has been no exception with everyone from Google to MacDonald's...
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Mother’s Day is just around the corner and brands are firing up with their creative minds to come up with memorable campaigns to engage the audience emotionally and leave lasting...
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