Coca-Cola Melodic Wood Coca-Cola Melodic Wood was an immersive festival experience that demonstrated Coca-Cola’s commitment
to sustainability and a #WorldWithoutWaste.
We based this campaign on the insight that Ireland has the lowest forest cover of all European countries:
11% compared to an European average of well over 30%. Members of the public could help co-create the ‘Melodic Wood’ using recycled materials – for every recycled leaf created, a donation was made to the Native Woodland Trust. At night the experience came to life with a custom soundtrack by Prizm and light show.
Coca-Cola’s Melodic Wood turned thousands of repurposed cans into 412 trees planted in Co. Waterford.