2019 was the fourth year Verve managed digital and social for the Guinness Cork Jazz festival. Our goal was to build awareness, create engagement, drive ticket sales to festival shows and amplify the experience over the festival weekend.
What we did:
Verve managed all content for guinnessjazzfestival.com, this included show and activity updates for artists, the fringe, the music trail and accommodation pages. We developed a full 6 month social content calendar including organic posts and social ads with a ‘buy now’ button driving ticket sales. Tapping into the popularity of Instagram Stories and Giphy we developed the festival’s first Giphy stickers, users could add bespoke jazz hands, jazz trumpet, the Cork cityscape and the Guinness Cork Jazz logo to their posts. Supporting on-trade outlets, we created custom Digital Toolkits with content for them to use across their own social channels further extending our digital footprint.
During the festival weekend:
Throughout the five day festival, we captured and posted content across Guinness Cork Jazz’s social channels. This included artist interviews with Irish journalist, Tony Clayton-Lee who sat down with selected artists before they hit the stage. We used Instagram Stories as a lens for people who were out enjoying the festival and for those who were at home, sharing real-time content, creating FOMO and bringing the experience to life. We also posted daily highlights showcasing performances, fringe activities and other happenings around the city. Finally, we were on hand as support for attendees who had any questions or queries via messenger, ensuring they had all the answers they needed for a stellar weekend.
6,565, 248 k – Total Impressions (across FB, IG and TW)
82,288k – Total Engagements (across FB, IG and TW)
165,978 – Total Video views (across FB, IG and TW)