Just Eat (Thuisbezorgd.nl) asked us to help them deliver joy to visitors attending the match or the city on the day of the final. The activation should be no-waste, mobile and create an impact with limited resources. The two main objectives of the activation were to increase top of mind awareness and increase brand preference.
During the day, a 15 person marching percussion and brass band paraded through the city centre of Eindhoven, enticing city visitors to stop in their tracks and enjoy the music. The band was accompanied by brand ambassadors wearing large inflatables, increasing visibility in large crowds.
All the noise resulted in crowds gathering and countless photos and videos being made.
– Ideation / concepting
– All round project management
– 15 marching band members
– 4 brand ambassadors with inflatable balls
– 2 hours in the city centre of Eindhoven
– zero waste activation
– countless entertained guests and pictures/videos made